Professor Francisco Javier Montoro Rios, from the Department of Marketing and Market Research at the University of Granada, welcomes postdoctoral candidates interested in applying for a Marie Skłodowska-Curie Postdoctoral Fellowship (MSCA-PF) in 2023 at this University. Please note that applicants must comply with the Mobility Rule (for more information about the 2023 call, please consult:(http://sl.ugr.es/0d7F).

Brief description of the institution:

The University of Granada (UGR) was founded in 1531 and is one of the largest and most important universities in Spain. With over 51,000 undergraduate and postgraduate students and almost 3,000 members of staff, the UGR offers over 90 undergraduate degrees, 160 master’s degrees (8 of which are international double degrees) and 28 doctoral programmes via its 124 departments and nearly 50 centers. Accordingly, the UGR offers one of the most extensive and diverse ranges of higher education programmes in Spain.

The UGR has been awarded with the "Human Resources Excellence in Research (HRS4R)", which reflects the institution’s commitment to continuously improving its human resource policies in line with the European Charter for Researchers and the Code of Conduct for the Recruitment of Researchers. The UGR is also internationally renowned for its excellence in diverse research fields and ranked among the top Spanish universities in a variety of ranking criteria, such as national R&D projects, fellowships awarded, publications, and international funding.

The UGR is one of the few Spanish Universities listed in the Shanghai Top 500 ranking - Academic Ranking of World Universities (ARWU). The 2022 edition of the ARWU places the UGR in 201-300th position in the world and as the 2-5 highest ranked universities in Spain (http://sl.ugr.es/0d7D), reaffirming its position as an institution at the forefront of national and international research. The UGR stands out in the specialties of Library & Information Science (position 38); Food Science & Technology (30) and Hospitality & Tourism Management (51-75), according to the latest edition of this prestigious ranking by specialties (http://sl.ugr.es/0bSp). A little lower in the ranking, the UGR also stands out in Mathematics (76-100).

Additionally, the UGR has 9 researchers who are at the top of the Highly Cited Researchers (HCR) list (http://sl.ugr.es/0d7E), most of these related to the area of Computer Science. It is also well recognized for its web presence (http://sl.ugr.es/0a6i), being positioned at 42th place in the top 200 Universities in Europe.

Internationally, the University of Granada is firmly committed to its participation in the calls of the Framework Programme of the European Union. For the duration of the last Framework Programme, Horizon 2020, the UGR obtained a total 120 projects with a total funding of around 29,4 million euros.  For the current Framework Programme, Horizon Europe, the UGR has obtained 38 projects, so far, with total funding around 11 € million.

Brief description of the Centre/Research Group:

Marketing and Social Change research group (SEJ-625) is formed by 9 PhDs and 4 pre-doctoral candidates. The group aims to conduct research on the social impact of marketing in two ways: The first is the study of the effect of marketing activities on society, i.e. their role in the environmental deterioration and in public health problems, such as obesity, smoking, gambling addiction and others. The second relates to the study and further development of marketing tools that bring about a change in consumer behaviour, towards more sustainable, healthier or socially acceptable patterns.

A variety of research methodologies are employed: quantitative research through questionnaires, psychophysiological response measures (heart rate, skin conductance, myography, fMRI, EEG, eyetracking) and qualitative research through focus group. Results of research undertaken by the group are published in high impact international journals.

Project description:

Global warming is a major threat to humanity. Existing consumption patterns have a huge environmental impact and, consequently, so do the marketing activities of companies. (Business Marketing Practices: Main Cause of Overconsumption. https://doi.org/10.1007/978-3-319-71062-4_121-1.)

Within the context of rising average temperatures, and considering the inevitability of the process of climate change in the years to come, it is of vital interest to establish adaptation processes and mitigation of the consequences. Adaptation mechanisms in which SDG 12 (Responsible production and consumption) is particularly relevant include the development of sustainable agriculture, livestock and aquaculture systems, the efficient use of water, the adoption of healthy lifestyles, among others. (IPCC 2022: Impacts, Adaptation, and Vulnerability. Contribution of Working Group II to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. https://report.ipcc.ch/ar6wg2/pdf/IPCC_AR6_WGII_SummaryForPolicymakers…).

In modern economies, marketing tools can be used to stimulate changes in production systems in response to changes in consumer preferences and demands.

Our team will continue to apply mixed methodologies (focus groups, surveys and psychophysiological measures) to contribute to the design of more efficient communication and promotion tools to direct demand towards the most appropriate consumption alternatives for climate change adaptation and mitigation. The research will focus on the response to advertising stimuli, based on their different components (message, visual elements, advertising support, etc. ....), and the effect on consumer preferences for choice of products that are better adapted to the situation of environmental deterioration.

Research Area:

☒ Social Sciences and Humanities (SOC)

For a correct evaluation of your candidature, please send the documents below to Professor Francisco Javier Montoro Ríos, email: fmontoro@ugr.es

• CV
• Letter of recommendation (optional